During the month of July, each of the nine markets will host a call for nominees and the public will nominate volunteers using a brief online form. Next, a panel of local civic and environmental leaders will select one finalist from their pool of nominations who will then compete for the national Cox Conserves Hero title.
Each finalist will be profiled online in a locally-produced video and will have the opportunity to share their story. Local nominees will be awarded $10,000 to donate to the nonprofit of their choice. The national winner, who is voted on by the public, will be awarded an additional $50,000 for their nonprofit of choice.